Teardowns · weekly
Who owns your category?
Every week we take one named category apart: which rooms decide it, who shows up, who gets cited, and the gap nobody has closed.
Q1 2026 · week 12
CRM for startups
Where the 'best CRM for a small team' decision actually happens, who answers, who gets cited, and the open seat nobody has taken on EU data residency.
Read the teardown →Q1 2026 · week 11Email & lifecycle for SaaS
Mailchimp-migration questions are everywhere and heavily retrieved by AI. Here's who's answering them, and the room where the next winner gets decided.
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